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About BioSteel Nordics

#BioSteelNordics

"Long before there was even a brand name, our original Pink Drink made its way into the most prestigious locker rooms in professional sports, popping up on TV screens and social media feeds everywhere.

Affectionately known as #DrinkThePink™, it became highly regarded for its premium ingredients and sugar free formula. Shortly thereafter, the BioSteel™ brand was born.

Our mission is to create the healthiest and most trusted sports nutrition products on the planet.

The best kept secret in sports is no longer a secret.

IT'S JUST THE TRUTH!"

#DrinkBioSteelNotSugar
#ItsJustTheTruth

WHY WAS BIOSTEEL CREATED??

BUILT OUT OF NECESSITY

After realizing that top performing athletes were consuming products littered with fillers, artificial sweeteners and flavors, mystery ingredients, and stimulants like sugar and caffeine prior to and during games and practices, we became dedicated to developing a new standard of quality for sports nutrition. Our original Pink Drink, which featured a straightforward, simple list of clean ingredients engineered to deliver the essential nutrients needed to power physical activity.

COMMERCIALIZED FROM DEMAND, GROWN FROM AUTHENTICITY

BioSteel’s clean, honest, and effective formulation quickly gained support and popularity in some of the most prominent pro sports locker rooms in North America, and eventually drew the attention of everyday sports nutrition consumers with an eye for quality products. The legacy of #DrinkThePink™ lives on in BioSteel’s Sports Hydration Mix.

Today, BioSteel™ is one of the most trusted brands in both locker rooms and households alike. As the most purchased product in North American pro sports, it’s no wonder that BioSteel™ is the #1 choice for sports nutrition consumers globally.

More Than Just Sports Nutrition

The BioSteel way begins with sports nutrition but encompasses a lifestyle that encourages everyone to be at their best. Whether it is recipes, training tips, healthy living advice or supplement deep dives, the BioSteel Blog is your resource for being better.

THE MOVEMENT

BioSteel is leading the wave of healthy sports drinks in the market.
We are not just talking about a ‘better for you’ product, but rather one that redefines sports drinks.
BioSteel is unmatched in the market and is proud to be raising the bar on consumer expectations of sports drinks, and has become the #1 purchased product in professional sports.

OUR MISSION

Create the Healthiest and Safest Products of Their Kind.

Premium ingredients, product transparency, functionality, and authenticity—these values have helped BioSteel redefine and raise the bar for sports nutrition everywhere.

And that’s what brought us here in the first place.

Athletes + Partners

Join the team!

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